As you might know, there are many diverse types of contacts in your email database, all of whom have diverse levels of involvement with your company.
This indicates that your contacts are at various stages of the sales cycle, and as a result, they have varying needs in terms of the information and communication they receive based on where they are within the cycle.
Does that make sense to you?
As a result, segmenting your email list is critical.
It is your turn now to find out who your various target customers are if you have not already.
By the way, you can create three or four broad personas, or you can break them down even further into more specific subgroups, increasing the precision of your segmentation.
That is definitely going to take some time!
Now, continue reading to learn why all marketers should segment their email communications, if that is what you wish to know.
But first, how did you amass your email list? Is it of high quality, with valid email addresses?
If you are unsure, you can rebuild your email list using email search tools.
With the help of a service like GetEmail.io, you can look up the email format of anyone on the planet.
For instance, if part of your audiences are doctors, then you can use this tool to find those doctors email addresses.
Let us now look at why it is critical to segment your email list.
Send more relevant content
Your audience is more likely to continue engaging with your email communication if it is pertinent to their needs and interests and the more relevant it is.
Of course, no email list is made up of only one type of person, so dividing your email list into groups based on certain audience traits can help you be more relevant.
For instance, you could classify customers as belonging to a particular segment if a specific number of individuals viewed multiple items from a particular category.
Afterwards, send this segment of the audience additional information about the products they’ve already shown an interest in.
Improve your reputation with segmentation
Email providers and ISPs (Internet Service Providers) care greatly about what people think about your brand’s email campaigns.
You will receive fewer “unsubscribes” or “report as spam” from users on your list if you use proper email segmentation.
By ensuring that each of your subscribers only receives emails about topics in which they are interested, segmentation helps to reduce the total number of customer complaints received about your company.
This will lead to an increase in the sender’s reputation and will keep your deliverability rate at an elevated level.
Increases your email marketing ROI (Return on Investment)
Nearly two-thirds of all email return on investment (ROI) is generated from segmented and highly targeted email campaigns.
Of course, you can’t just segment your email list and go about your day without doing anything. You must ensure that you are segmenting the appropriate parts of your list.
You could divide your email list into groups based on how engaged they are, what they do on the site, where they live, what they have bought in the past, etc.
Send the right amount of emails
If you send too many emails to your list, you risk scaring off the more email-averse members of your list, causing them to unsubscribe early.
However, if you do not send emails frequently enough, you may miss out on the chance to engage your most loyal subscribers.
Instead, a little segmentation can help you optimize your sending frequency. Identify your most engaged subscribers, then segment your email list to exclude them.
This will allow you to send them more emails without bothering with the rest of your email list.
Alternatively, segmentation can be used to reduce the frequency of emails sent to those on your list who are less active.
In order to be successful in email marketing, it is imperative that you break down the various segments of your email list into subgroups, and then tailor the content of your emails accordingly.
I also hope that the suggestion I gave you to find doctors email addresses will be useful to you in constructing your email list.