Business

Keter Expands Use of UBQ’s Sustainable Plastics to Reduce Emissions

Keter, the world’s largest maker of resin consumer products, is expanding its use of UBQ Materials’ innovative bio-based and sustainable plastic across several new product lines. This essential partnership aims to accelerate Keter’s emissions reduction efforts and advance its environmental, social, and governance (ESG) goals.

In addition to incorporating 55% recycled content overall, Keter plans to include a 5-10% load of UBQ’s signature product, UBQTM, in a new line branded “Made With UBQ.” This move cements Keter as a leader in sustainability. UBQ is a climate-tech firm that makes UBQTM from landfill-bound waste using an advanced conversion process.

Iftach Sachar, Keter’s Chief Sustainability Officer, stated, “We are committed to transforming our industry for the better. UBQ provides a much bigger impact”. By combining resources with UBQ’s climate-positive material, Keter can deliver “tangible products that achieve a measurable impact on the environment.” This will be highlighted at COP28.

UBQ’s new Netherlands plant will streamline production with an 80,000-tonn annual capacity. Receiving UBQ material from this local facility supports the circular economy by converting regional waste into fuel for regional manufacturing. As Albert Douer, UBQ’s Co-CEO, says, “This partnership demonstrates the real-world climate impact of collaboration to enable the removal and avoidance of carbon emissions.”

Keter is an early pioneer in combining recycled and virgin plastics for sustainability. By expanding the use of bio-based UBQTM, Keter raises the bar industry-wide. In its recent Sustainability Report, Keter showed progress on climate goals aided by UBQTM. Increased usage will drive further environmental gains.

At COP28, Keter’s Managing Director for several regions joined UBQ’s Co-Founder to discuss their partnership’s role in net zero efforts. This session focused on effective models of corporate collaboration around sustainability. Incorporating UBQTM enables Keter to reach ambitious targets with promising opportunities for the allies.

In summary, Keter is leaning into material innovation via an enlarged collaboration with UBQ Materials and its novel plastic UBQTM. This move builds on years of partnership focused on removing and avoiding emissions. Keter accelerates its climate leadership by localizing supply chains and augmenting recycled content with UBQ’s waste-based product. The companies also broadcast this model partnership to inspire other businesses at COP28 and beyond. Their expanding alliance signals the growing potential of such cross-sector relationships to drive real progress toward net zero emissions and a circular economy.

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